Evaluation 3

3) What kind of media institution might distribute your media product and why?

In order for our film to be successful and also make a vast amount of money, the media institution is very important thing to consider and when distributing it. If we do not have a popular or a good media institution, then unfortunately it will mean that we won’t make any money as people will be unwilling to spend their hard earned money and watch the film. I think that Columbia pictures is one of the most suitable media institutions to distribute our product as they are part of the Big 6 major distribution companies and have also distributed the 3 latest James Bond film. Due to our film as being part of the spy genre this would be highly beneficial. All of these films were spy thrillers and made millions in profit.

Moreover, when people see our film being distributed by one of the Big 6 they may associate it with a James Bond style film which was undoubtedly very successful, making the audience think very highly of our film. Our film also fits in with the same target audience as the James Bonds films which will make people want to watch it as they will be familiar with these institutions. Due to there being a huge rise in digital technology to distribute our film, we would release a teaser trailer and images of our set through social media platforms such as: Twitter, Facebook and Instagram. This would inevitably get the audience talking about the film creating some sort of ‘hype’ for the film. In order to increase our final profits. After DVD and download release, we would further distribute the film in Netflix and there it can be accessed on a variety of devices. If a film is much more easily accessible on n iPad or iPhone people are much more likely to watch it if they do not want to go to the cinema to watch it or download.