Joel Beckford: On The Run

Evaluation 7

Question 7 media from jack rundle

Evaluation 6

6) What have I learnt about technologies from the process of constructing this product?

Due to an increase in digital technology, we as a group have had access to a variety of different types of software such as Blogger so that I could keep up write about what we had done in each lesson and keep up to date with different types of feedback to make my work better. I was also easily able to search for new information such as genre history and different conventions. I had access to different media platforms and was able to use non-copyrighted music from YouTube and transfer it into an mp3 format so that I could put it onto our opening sequence. By doing so it has made our clip so much better. I learnt how to upload and use YouTube effectively and it also helped me with font ideas, sound and music research as I could actually watch clips from different spy films such as Casino Royale, Skyfall and James Bourne. It has also helped me to construct our film with much better developed ideas for mise-en-scene. It also allowed me to review different clips from other opening sequences such as Jason Bourne and other spy films. I could also take screenshots to analyse them and so that people could understand what I was talking about.

During filming we found that we needed to take many clips from different angles but it also needed to be the same shot. Therefore, we used three different phones to film the same clip at one time and the when editing we dissected different clips and integrated them to create three different angles. We also used tri-pods to create a steady shot and because the shots were very short and fast this created tension within our clip. We used many jump cuts from the hostage and bodyguard running towards the elevator to a normal civilian going about their day and then they finally meet in the elevator. The reason this is effective is because we watched this and saw this type of work used in many opening sequences and then we just re-invented it to make it our own style.

When filming the preliminary tasks this allowed our group to practice using a camera and tri-pod accurately and also to use a collective of different shots from different angles and put them together so that they flow together. We also filmed our focus group with a phone as we were able to set it straight using the tri-pods which school provided for us. It created a solid shot and was highly stable. We were able to just cut out the start of the clip where we were getting ready using final cut pro on the iMacs at school. In order to show off our piece we uploaded it to YouTube and this allowed other students to see our work.

Evaluation 5

Evaluation 4

Evaluation question 4 from jack rundle

Evaluation 3

3) What kind of media institution might distribute your media product and why?

In order for our film to be successful and also make a vast amount of money, the media institution is very important thing to consider and when distributing it. If we do not have a popular or a good media institution, then unfortunately it will mean that we won’t make any money as people will be unwilling to spend their hard earned money and watch the film. I think that Columbia pictures is one of the most suitable media institutions to distribute our product as they are part of the Big 6 major distribution companies and have also distributed the 3 latest James Bond film. Due to our film as being part of the spy genre this would be highly beneficial. All of these films were spy thrillers and made millions in profit.

Moreover, when people see our film being distributed by one of the Big 6 they may associate it with a James Bond style film which was undoubtedly very successful, making the audience think very highly of our film. Our film also fits in with the same target audience as the James Bonds films which will make people want to watch it as they will be familiar with these institutions. Due to there being a huge rise in digital technology to distribute our film, we would release a teaser trailer and images of our set through social media platforms such as: Twitter, Facebook and Instagram. This would inevitably get the audience talking about the film creating some sort of ‘hype’ for the film. In order to increase our final profits. After DVD and download release, we would further distribute the film in Netflix and there it can be accessed on a variety of devices. If a film is much more easily accessible on n iPad or iPhone people are much more likely to watch it if they do not want to go to the cinema to watch it or download. 

Evaluation 2

2. How does your media product represent particular social groups?

In our opening sequence we have portrayed three different types of classes: Working class, middle class and upper class. Firstly, the bodyguard is the working class – we can say this due to the fact that he is hired by the villain to work for him, protect him and also to make sure that the hostage does not escape. Secondly, the hostage is middle class, the audience will be able to establish this due to him having very smart clothing and being casually dressed. The upper class is represented by the villain, as he is wearing a well-fitted suit with his shirt tucked in and looking very smartly dressed but he also creates dominance and power when he walks into the room which suggests that he is rather wealthy. We used a low angle shot on the bodyguard to emphasise his strength and size. 

At the end of the chase scene the hostage is seen to challenge the stereotypical strong male by escaping from the bodyguard and the villain. Joe Beckford is a strong independent as he can be seen working independently and being a dominant character in the spy-thriller scene. We have made ours different to other films as the protagonist does not get caught. This also creates enigma for the audience as they will wonder how has he been able to escape so easily and proved to be so strong. 

          

On the other hand, to help the costume of our characters, I researched into the film Jason Bourne to which Matt Damon is dressed in his own clothes and the people whom are trying to capture him are dressed in suits. Additionally, from looking at several James Bond films and seeing Bond portray his masculinity and class through his suit. We decided to dress the Villain in a suit to show his power and authority over the other characters. We did this so that he is representing James Bond as a stereotypical powerful male character and someone of a high class.