Target Audience Profile - Spy Genre

Demographics:

We will aim our clip at people around the age of 15-30 years old. Spy genres are mainly watched by people above the age of 15, as it incorporates your own knowledge of the spy genre to understand what is going on. Also many of the actors used in spy genres are around the age of 30 years olds.

Ethnicity: Mainly white British people as the main characters in our clip are white British and therefore this will be the only ethnicity represented.

Class: Mainly middle class and upper class as it is a more sophisticated opening sequence which takes more understanding than a comedy or thriller film, therefore this will appeal to the upper class. Statistically the lower class are less intelligent therefore may not understand the storyline.

Gender: The gender that will watch this film will be mostly Males with the secondary audience being females. This is because all the characters in our sequence are males therefore it will appeal more to men rather than women.

Psychographics:

Resigned: They seek survival from the other main character. They also have rigged and authoritarian vales. They are interested in past and tradition by stereotypically ordering people around.

Skyfall opening sequence analysis

Opening sequence review

Firstly, in this scene a medium close-up of his hand is used, this clip was also slowed down to represent the fatality o  The use of low-key lighting connotes a sense of the unknown, which the audience will find intriguing and suddenly can’t take their eyes off the centre of the screen. Moreover, the audience will wonder who the woman is dragging him down and what she is doing – this adds to the suspense and excitement. A two shot is normally used to incorporate two different types of people into one picture – with the audiences judgement they are now beginning to develop on the idea that they are doing something wrong and it also could suggest that Bond is working with the villain antagonist. This is also supported by the mise en scene which is they way the settings and surrounding of an event are arranged for example Bond is wearing a suit which portrays the stereotypical view of a hero, this further implies that he could be trying to save the woman that seems to be drowning.
f him drowning. We can also imply that the director is trying to get us to focus and draw our attention to Bond’s hand as it is in the centre of the triad – this is the main focus of the clip and gives us the ability to concentrate on a certain image.

In this clip we can suggest that the director has used low-key lighting to isolate the character and also to convey drama. In this clip diegetic sound is played in the background to create drama and excitement it is inevitably done to switch up the pace of the clip and make it more intriguing for the audience. Starting off slow and then gradually picking up the pace to become faster can create suspense and faster, this will allow the audience to feel the tension and also the importance of the scene.  The abandoned and derelict scenery could signify that Bond should not be there in that situation and something bad may be about to happen – we can imply this through the power of the surroundings as no one is around and it does not look safe. However some of the scenes are very predictable like this one as the audience are aware of who the villains and hero’s are due to the semiotics, which are given off within the shot. The shot is rom behind Bond which creates the image that  the audience are following him on his journey therefore making it more interesting.

Firstly, static camera used in this shot to gain a fixed image but also submerge the two different clips together (Bond’s eye and a derelict house) this could be done to create emphasis of his visions or also what he may be thinking. Low-key lighting is used within this short to clip to create a dark shadowy and atmospheric scene – this inevitably creates mystery and tension within the audience as they wonder what may happen in this house.  In this clip a camera movement called zoom has been used between the two different institutions. The zoom out enables a swift and professional transition into the film whereas an establishing shot is made to highlight the surroundings. The use of semiotics in this scene support Vladimir Prop’s theory of films being driven by the two main codes of action and proairetic using symbols and signs

Surveying our audience

As part of our research into the genre in which we have chosen we have decided to make a survey online in which our audience can fill out and display their feelings into the style which we will do which will inevitably get more people to watch our clip as it incorporates their ideas. We made the questions specific and not necessarily about the spy genre so that it is unspecific and not biased but also so we can shoes that our audience truly enjoy spy films. 

Our first few questions helped to see what our target audience is and how we can make this appeal to their interests. We used questions such as 'What is your gender?' and also 'How old are you'. In order to see whether they actually enjoy spy films we asked what their favourite genre is and also what Bond film is their favourite. By asking this question we can try and make our clip the same style as the opening Bond clips - this therefore will make it much more intriguing. 

From this Survey we can convey the idea that our audience are not really interested in Spy films at all. However we do know that they enjoy comedy and action films as well as other types of genres. From this type of information we can create a hybrid style clip which incorporates comical factors and some action to make it more exciting for the audience.

From this survey we can see that most of our audience highly enjoy the film sky fall and many others like casino Royale and different types of bond films. From this information we can take ideas from the opening clip of sky fall and other sky fall movies which are not in this survey to make our clip more interesting to our audience.

From this survey we can see that everybody from our audience is between the age of 15 and 29. This is actually very useful as we can just see what interests people of this age and how we can use this in our clip to make it more exciting. Also we can see which types of spy films are made for audiences of these ages and take parts of these films, recreate them ourselves and make them better. 

Our survey shows us that most of our audience is males and only 21.47 percent of our audience is female. In order for our audience to enjoy and be thrilled by our opening clip we will have to make it more biased towards male ideas and also incorporate their views.

How costumes are represented in the Spy genre

In the James Bond film his costume helps him to portray his true identity massively as he is considered as a very masculine and upper middle class character. Although, he is dressed in a very smart and casual suit it also gives off the effect that he is very powerful and controlling of situations - someone who seems to be very intimidating.

Jason Bourne conveys the stereotypical view of an 'alpha-male'. From his costume we can tell that he is a very determined character and enjoys to get things done very quickly. His outfit portrays a very casual look however the use of the gun in his hand creates the idea that he obviously is not what you would expect of a stereotypical male and he is the total opposite.

In the film 'Spy' the main character Melissa McCarthy is represented as a very normal character wearing just a blouse, t-shirt and a dress. However, the other characters juxtapose the idea that this is a normal film as they are all seen wearing suits. This portrays the idea that they are very important and intelligent. You can work out many things from someones outfit within a film. For example, if someone is wearing very casual clothing we deem them to be rather dumb or unintelligent. However if someone is wearing a smart suit or fashionable items we create the image that they are smart and  popular as the create the view of being part of the upper class.