Film openings will usually show logos or identification of the production companies and also the distribution companies which are involved in the production of the media text. These are anticipated by the audience in many ways as it sets an expectation and what they are likely to see. For example if they see a warner brothers logo within the start or end of the opening sequence they will expect a high budget and action packed film.
Enigma codes are used during the opening sequence of a film to get the audiences minds ready for the film but also to make it more intriguing. The enigma rives the audience and therefore is the ice breaker between whether they find the film interesting or not. A good example of this is in a horror film where a shadow comes flying towards the audience - leaving them in shock, this also creates questions such as 'why did that happen?' and 'who may that be?'
Establishing of characters is one of the key conventions in a film opening as it is where the audience generally see the main character and understand their importance within a film. The establishing of characters helps the audience identify the genre of the film as some actors are usually associated with one specific genre.
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